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Project Time horizon: 1 year
Project Time horizon: 1 year
Project Time horizon: 1 year
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the projects
the projects
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Project Nespresso 2nd Life Campaign
Project Time horizon: 1 year
Sometimes the issue you believe you see, is not real one. At Nespresso we believed long time that we need to make recycling just easier for consumers and this would bring recycling rates but. But it didn’t. More recycling points, pick up by the postman – it all didn’t move the needle anymore. In consumer qualitative we then found the underlying insight – and from this, I had born the idea on the 2nd Life Campaign.
MY
Almost all of the pictures that you will find on my account, are pictures I have taken myself. Mostly all of them are related to my professional life and projects I work on or about my personal passions (sports, travel, advertising, digital). It is the world I see and discover through the lens of my camera: often it is about the life of others, intimate and personal. Feel free to follow me.
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